A Separate Niche? And how specific?

First I drink the coffee, then I do the things wall art with blue mug of steamy coffee and coffee beans.

I’m new in this Etsy world, and as such, I’m still learning with each passing week. One of the ideas I’m trying to grasp is this idea of niche-ing down. I guess it’s supposed to help me with my SEO (another learning curve to be sure!) All that to say, “everyone” seems to encourage separate shops for separate types of product (since I wrote that, I did find one person who says it isn’t necessary, which is good since it’s super hard to do it all the way). I’ll be playing with this some in coming months (I’m a slow learner and, as I said in my last post, this is my busy season.) I suppose I’ll move some of the things I already listed in my shop to another shop that is more “niche-d down”, but in the mean time, I have indeed started a new shop.

I’ll be honest with you all. I’m figuring all this out as I go… or not. (Probably not!) I’m not one of those “made $2000 my first month on Etsy” types. (Wouldn’t that have been cool?!?) I’m excited that I’ve sold anything! Really, that some of you actually like some of what I do is very exciting to me! So in this first step of choosing a niche and sticking with it, I’m doing something “they” say not to do at the same time. I’m trying to sell wall art on Etsy.

Let's meet over Coffee Print

minimal, black and white line art, Bible and Coffee, word art, wall art

Apparently it’s very competitive. I understand this concept. If there are thousands of other artists trying to share what they make on Etsy, how will I ever stand out? That’s the trick, though, isn’t it? Finding my niche in the wall art world. This new shop will focus on the decorating side of what I do. My first shop is off to a good start in the functional and practical side of my illustrating — like my Egg Counting Sheets, Bible Journal, and Bullet Journal Pages (more to come). This second shop will be the online presence of the decor side of mamasbrush. (As relavent listings in my first first shop expire, I’ll move them to this new shop.)

Do Hard things like Esther Wall Print

Crown, pink, word art, minimal

I have a small handful of items already listed with plans for many more. This is also the shop where I will sell my seasonal and holiday decor. (Christmas in July anyone?) If only there were more hours in the day. 🙂 But as it is, I’ll just keep picking away at them and add what I can when I can.

To celebrate the opening of my new shop, I’m having a sale through June 8th. Come on over and check it out!

You can find me gathering here.

Coffee Sign – Home Brewed, Served Always!

Coffee Sign - Home Brewed, Served Always | mamasbrush  #CoffeeSignBundle #Coffeesign #CoffeeSVG #CoffeeBar #CoffeeStation #CoffeeLoverGift #CoffeeDecor

I designed this “Coffee, Home Brewed, Served Always” sign as a gift for my mom a couple years ago. My husband gave me a new Cricut for Christmas that year and I wanted to make something for my mom with it. None of the signs out there fit just right. Most read, “Fresh Brewed” and “Served Daily”, but my mom doesn’t care if it’s fresh and drinks it all day long.

Click over to my shop to see a quick video of the finished product on her coffee maker.

Coffee Sign - Home Brewed, Served Always | mamasbrush  #CoffeeSignBundle #Coffeesign #CoffeeSVG #CoffeeBar #CoffeeStation #CoffeeLoverGift #CoffeeDecor

I sold a couple framed at the Christmas Market the kids and I participate in this past year. One was vinyl on canvas and the other was printed and placed in a homemade frame. Now it’s in my Etsy Shop as a digital download so that you can make your own.

Coffee Sign - Home Brewed, Served Always | mamasbrush  #CoffeeSignBundle #Coffeesign #CoffeeSVG #CoffeeBar #CoffeeStation #CoffeeLoverGift #CoffeeDecor

As always, I want to offer my readers a discount for it’s first week in the shop! (Follow my blog or sign up to receive them by email so you don’t miss a discount on future products!) Click here to get the discount code applied automatically, or enter Coupon Code ALWAYS33 FOR 33% off for the next 7 days!

Coffee Sign - Home Brewed, Served Always | mamasbrush  #CoffeeSignBundle #Coffeesign #CoffeeSVG #CoffeeBar #CoffeeStation #CoffeeLoverGift #CoffeeDecor